marketing · foundational · 6 weeks
AI Fundamentals for Marketing
A six-week live cohort for senior marketers who need working AI fluency — the tools, workflows, and judgment to use AI in the work you actually do.
Next cohort
Rolling enrollment
Duration
6 weeks
Time commitment
4–6 hrs/week
Format
Live cohort · Online
Tuition
Shared on application
who this is for
Built for working marketers.
The senior marketer feeling behind.
You're using AI occasionally but inconsistently. You want a structured foundation — not another tool demo, but a framework for deciding where AI actually fits your workflow.
The manager building an AI-literate team.
You need your own fluency before you can lead your team's adoption. You want the confidence to evaluate AI proposals, set standards, and model good practice.
The director who needs a defensible strategy.
You're being asked about your team's AI roadmap. You want enough depth to build a credible plan — not just talking points from a vendor webinar.
what you'll learn
Capabilities, not concepts.
Every outcome below is a thing you'll be able to do by the end of the program — not a topic you'll have been exposed to.
Audit three of your current marketing workflows and identify which ones are AI-ready and which need process fixes first.
Build and evaluate a repeatable AI-assisted content workflow — from brief to first draft to review — that your whole team can use.
Evaluate AI tools against a consistent framework — so you can say yes or no to a vendor proposal with confidence.
Write prompts that produce usable outputs in your voice and brand standards — not generic AI copy that still needs a full rewrite.
Design a lightweight AI governance policy for your team — what's allowed, what isn't, and how to handle edge cases.
Present a credible AI roadmap for your function to your manager or leadership team.
curriculum
Six weeks. One reshaped workflow delivered at the end of each.
01
The AI landscape for marketers
What AI models actually are, what they're not, and what's changed in the past 12 months that matters to your work. You'll leave with a mental model that cuts through vendor claims.
Model literacy
Tool landscape
Evaluating claims
02
Prompting for marketing work
Not a generic prompting course. You'll learn to write prompts that produce on-brand outputs for the specific content types your team produces — and debug the ones that don't work.
Prompt structure
Brand voice prompting
Output review
03
AI-assisted content operations
Rebuild one of your content workflows end-to-end with AI. From editorial brief to first draft to review and publish — you'll leave with a functioning system, not a prototype.
Content ops
Editorial workflow
Quality control
04
Research, analysis, and audience intelligence
AI-assisted research moves faster than manual methods — but only if you know how to evaluate the outputs. You'll rebuild an audience research or competitive analysis workflow with AI in the loop.
Audience research
Competitive intel
Output verification
05
Reporting, measurement, and data interpretation
AI can compress the time between raw data and readable narrative — if you know what to check before you share it. You'll build an AI-assisted reporting workflow that saves time without creating liability.
Data interpretation
Narrative automation
Anomaly detection
06
Strategy, governance, and your AI roadmap
The final week is about what comes after this program. You'll build a lightweight AI governance policy for your team and a 90-day AI roadmap you can take into your next leadership conversation.
AI governance
Roadmap building
Stakeholder comms
cohort lead
Taught by a working marketer.
Cohorts are led by a senior marketing practitioner with an active career in the function. No academics. No generalist trainers. Someone who used the workflows you'll learn this week.
See the full faculty →
marketing faculty
A working VP / Senior Director.
Brand & Demand · CPG, B2B, or media background
Faculty are recruited per cohort. Every cohort lead has fifteen-plus years inside marketing teams, with the last several spent rebuilding brief-to-asset workflows around AI. The specific lead is named in your admission packet — partly to protect their time before commitment, partly because we match faculty to cohort composition.
"The point isn't that AI writes faster. It's that AI lets your senior marketers spend their time on the calls that need a senior marketer."
tuition & format
What's included.
Investment shared on application.
6 live sessions (weekly, 90 minutes each) with your cohort and NewForum faculty
Between-session practice assignments with faculty feedback
Session recordings available within 24 hours for the cohort duration
A personal AI workflow portfolio piece — one reshaped workflow you built, documented, and own
NewForum certificate of completion
Access to the NewForum alumni network
Installment plans available. Many participants expense this through their L&D budget — we'll provide an invoice in whatever format your employer needs. Scholarships available; ask in your application.
schedule
Next cohort
Rolling enrollment
Sessions
Thursdays, 12–1:30pm ET
Cohort size
Max 20 participants
Application deadline
Apply at least 2 weeks before start
Application review
Rolling — apply early
Apply now →
Do I need prior AI experience?
No. The program starts from first principles and builds from there. If you've been using AI tools casually (ChatGPT, Gemini, Copilot), you're well-positioned to start. If you haven't, you'll catch up in the first session.
What if I miss a session?
All sessions are recorded and available within 24 hours. That said, the cohort format is designed for live participation — the peer discussion is part of the learning. Missing more than two sessions is not recommended.
Is this US-only?
No — the program is online and open to participants anywhere. Session times are set for US time zones (ET/PT). If you're based in Europe or elsewhere, check the schedule to confirm fit before applying.
Can my employer pay for this?
Yes — many participants expense this through their L&D budget. We provide an invoice in whatever format your employer needs. We can also share a one-page program overview your manager can review when you forward the request.
What's the application process?
Applications are short — name, role, and a paragraph about why you're applying and what you're hoping to change about how you work. We review on a rolling basis and typically respond within 3 business days.
What happens after the program?
You receive a NewForum certificate of completion, access to the alumni network, and your personal workflow portfolio piece. NewForum alumni also get early access and priority admission for advanced programs as they're released.
Ready to build your AI fluency?
Applications open on a rolling basis. Cohorts are capped at 20 — small teams move faster.